Team

Five people. Badge numbers included.

Badge numbers reflect join order, same as they would on an actual retail floor.

RF
Renata Ferraro
Co-Founder

Ran customer experience for a national retail chain for nine years before this — journey maps, NPS dashboards, friction audits on every checkout flow.

Badge No. 001
DC
Devora Cortez
Co-Founder

Ran HR for the same company. Same building, different floor, for six years before she and Renata ever spoke.

Badge No. 002
JP
Jonah Petrakis
Onboarding Experience Lead

Redesigned first-90-day experiences at three companies before joining full time. Has opinions about laptop provisioning that border on evangelical.

Badge No. 003
SD
Simone Duval
Manager Enablement Lead

Spent eleven years training frontline managers on customer service. Got tired of being asked to also cover management basics in the same four hours.

Badge No. 004
AK
Aaron Kessler
Listening & Analytics

Builds every eNPS program personally, including the parts that read like a spreadsheet nobody wants to look at. Reads every write-in comment himself.

Badge No. 005

Want to see what these five have actually noticed on the job? Read the field notes.